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Dairygold show their support for Farm Safety Week 2021

July 19, 2021

Farm Safety Week has become a key focus in the farming calendar in the Ireland & UK.


This year marks the 9th year of the campaign, where independent registered charity, the Farm Safety Foundation will bring attention to the causes and consequences of suffering a life-changing or life-ending farm incident, the hidden dangers of farming, and what the industry and individuals are doing to pro-actively address this.


The Farm Safety Foundation manages this annual campaign and works alongside the Irish Farmers Association to bring the message of ‘RETHINK SAFETY’ to the farming community over a five-day period – the farming industry has one of the poorest safety records of any occupation in the Ireland & UK.  The aim is to promote good safety practices and share positive stories about the use of innovation and education to improve safety on farms, and dispel the myths surrounding risk assessments.  Encouraging those living and working in farming to assess farming tasks and take appropriate measure to ensure their safety. The IFA are holding two online events as part of this years campaign, which can be found on their dedicated Farm Safety Hub: .


The summer months mean longer days and good weather, leading to an increase in activity across many farms.  Farmers and contractors experience longer workdays as they prepare for winter, and large machinery becomes a more frequent site across rural Ireland.  Farm Safety Week aims to encourage those working in the farming industry to prioritise their physical and mental wellbeing each day – not just during Farm Safety Week.


Dairygold, through its retail store network Co-Op Superstores, are supporting Farm Safety Week once again this year by encouraging all farmers who come through the stores to prioritise farm safety, in particular during the summer months when schools and colleges are closed and there’s additional support  available.


Co-Op Superstores have been promoting a strong safety message for several years by promoting products with associated risk with a strong safety message.  Farmers who shop at Co-Op Superstores are continuously reminded of the need to THINK FARM SAFETY when working with machinery and when handling livestock.  Over recent years, Co-Op Superstores in association with the Irish Cancer Society have also run Sun Smart Farming campaigns encouraging farmers who work outdoors to understand the dangers of sun exposure and to practice sun safety.


John O Carroll, Head of Retail at Dairygold said “Encouraging our farmer members and customers to think farm safety has been an integral part of our key messaging for a several years now.  We strive to remind farmers to prioritise safety on their farms and we do believe that it is making a difference.  We have great instore and online offers on farm health & safety equipment, safety workwear & PPE for Farm Safety week.  We are running some competitions on our social channels in a further effort to support the campaign – the message will be loud and clear across our 26 stores and on our various communication channels for the week”.


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