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Wrap it Pink returns for 2020

June 4, 2020

As silage season comes into full swing, farmers are once again being encouraged to ‘Wrap It Pink’ this summer in support of the Irish Cancer Society. This year, COVID-19 has forced the cancellation of vital fundraisers for many charities and the Irish Cancer Society is no exception. As a result, they face a significant drop in donations in 2020.

Agricultural activity has for the most part, continued throughout these unprecedented times and with it comes the opportunity to help raise much needed funds.

The initiative encourages farmers to buy pink wrap instead of the typical black silage wrap with donations being made by the farmer and the Co-Op to the worthy cause. It also plays an important role in raising awareness of breast cancer and the importance of screening across the farming community and rural Ireland.

‘Wrap it Pink’, launched by Dairygold Co-Op in 2015, has raised almost €90,000 for vital cancer research and support services for those with cancer over the past 5 years.

Monies raised from this campaign ensures that crucial care, information and support is provided for those affected by breast cancer by Irish Cancer Society Nurses in Daffodil Centres throughout Ireland and on the Cancer Nurseline 1800 200 700. This funding also helps to fund researchers to continue to find better ways to prevent, diagnose and treat this disease.

Farmers nationwide have been embracing the campaign year on year and pink bales in fields are a now a familiar sight in Ireland’s landscape.

John O’ Carroll, Head of Retail at Dairygold said: “As Pink Partners of the Irish Cancer Society, we are always proud to play our part in raising awareness of breast cancer among our farmer members and the wider rural community. Raising much needed funds for the Irish Cancer Society is needed this year more than ever.”

Pink silage wrap is available from Dairygold Co-Op Superstores across Munster and nationwide at for delivery direct to farm #WrapItPink

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