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Sun Safety First: Dairygold go out in force to show its support for the Irish Cancer Society’s SunSmart campaign as part of National Farm Safety Week, which runs until 19th July

July 19, 2019

Friday 19th July: As the summer sunshine continues, so too does the support from Dairygold’s SunSmart Farming campaign in conjunction with the Irish Cancer Society, which encourages farmers and those working long hours outdoors to practice sun safety at all times. To coincide with National Farm Safety Week, which kicked off on Monday 15th July and is led by the IFA, Dairygold want to further promote and remind farmers and their families that protecting themselves from the sun is just as important as being safe and responsible when it comes to machinery and livestock.

Dairygold ensured that the sun safety message was high on the agenda at an event in County Cork this week (Wednesday 17th July), during which approximately 500 people gathered to watch dairy farmer and Dairygold milk supplier John O’ Callaghan demonstrate the operation of milking cows with the Lely Astronaut Robotic Milking System. All whom attended, including John’s family who were out in force to lend their support, were offered FREE samples of La Roche Posay SPF 50, as well as information on The Irish Cancer Society’s Sun Smart Code, which details ways to reduce your risk of skin cancer when working outdoors.

This was one of many events which Dairygold has attended this summer to promote its SunSmart Farming campaign. To date, at farming events and through its retail store network, over 10,000 La Roche Posay sun cream samples have been given out.

The Irish Cancer Society’s SunSmart Code includes clear and easy-to-follow instructions on how people can stay safe in the sun and reduce their risk of developing skin cancer. These include seeking shade where possible, covering up (by wearing a shirt with a collar and long shorts and a hat that gives shade to your face, neck and ears), wearing wraparound sunglasses (making sure they give UV protection), applying sunscreen (use sunscreen with SPF minimum 30 UVA protection 20 minutes before going outside and re-apply every two hours) and finally, checking the UV index (

Showing their support for Dairygold’s efforts to promote SunSmart Farming during National Farm Safety Week, was the family of dairy farmer and Dairygold milk supplier John O’ Callaghan, who this week (Wednesday 17th July) demonstrated the operation of milking cows with the Lely Astronaut Robotic Milking System. Pictured (l-r) is Eilish O’Callaghan, Linda O’Riordan, Oisin O’Riordan, Yvonne Kelly, Jack O’Callaghan, Tadhg Kelly and Molly O’Callaghan.

In support of SunSmart Farming, Dairygold’s sun safety efforts will run throughout the summer, during which time farmer members and other customers of their retail stores who work outdoors can avail of FREE La Roche Posay suncream samples, which are available from all 33 Co-Op Superstores across Munster while stocks last.  #SunSmartFarming 

Pictured at the Lely Center Robotic Milking & Grazing Open Day on the farm of Dairygold Milk Supplier John O’Callaghan was Deirdre Wall, Marketing Executive at Dairygold, who was encouraging farmers to farm safely and to reduce their risk of skin cancer. #SunSmartFarming. 


Issued on behalf of Dairygold Agri Business Limited


Hopkins Communications, Media House, Crawford Business Park, Crosses Green, Cork 

For further media information, interview requests and imagery please contact:

Carrie McKeown, Hopkins Communications

T: 021-5005994  E:

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