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Dairygold are official Pink Partners of the Irish Cancer Society for the fourth year running

September 21, 2018

Dairygold Co-Operative together with 7 other Irish companies have joined forces with the Irish Cancer Society as official ‘Pink Partners’ for 2018.
Dairygold’s “Wrap It Pink” campaign now in its fourth year encouraged farmers nationwide to wrap their silage bales in pink this Summer. Pink wrap was available from Dairygold’s network of retail stores, Co-Op Superstores, across Munster and nationwide via their online store at coopsuperstores.ie

Gillian Foley, Marketing Manager at Dairygold Co-Op Superstores said “Whilst the Summer drought has resulted in a very challenging silage making season this year, we are once again overwhelmed with the level of support for “Wrap It Pink” in 2018. Pink has become the new black in silage fields across Ireland and through our involvement, we are realising our vision of raising awareness of Cancer in rural Ireland, whilst also raising much needed funds for the Irish Cancer Society. We are delighted to continue to support breast cancer awareness during the month of October by hosting “Cups Against Cancer” coffee mornings in our network of stores across Munster”.

Leading Irish business woman Norah Casey was on hand to announce the names of 8 Irish companies preparing to “go pink” this October to raise funds for the Irish Cancer Society. Norah, who had her own breast cancer scare and underwent a partial mastectomy, announced the Irish Cancer Society’s 2018 Pink Partners at the charity’s headquarters in Dublin. Pink Partners are companies who have pledged to donate proceeds from their products and services in support of breast cancer patients and their families. Annually over 3,100 women are diagnosed with breast cancer in Ireland. Money raised by the Pink Partners will fund vital information and support services including the Society’s Cancer Nurseline and Daffodil Centres. Other companies joining the fight against breast cancer alongside Dairygold Co-Operative include Centra, Boots, ghd, Inglot, The Little Greene Paint Company, Henry Schein Ireland LTD, and CPL fuels.

Speaking at the launch about her own breast cancer scare, Norah, a trained nurse said, “About ten years ago during a self-examination I detected lumps in both my breasts. The lumps were benign, but while they were being removed the surgeon found a type of tumour called phyllodes in the breast wall. This is a very rare tumour, very fast-acting and invasive. It starts benign but nearly always ends up malignant, and doesn’t respond to chemotherapy or radiation. So I had a partial mastectomy.” Encouraging women to regularly examine their breasts so they are able to identify any changes, Norah also urged anyone worried about breast cancer to seek support from the Irish Cancer Society. “Money raised by the Pink Partners this October will help ensure the Society’s support services can continue to help women who have breast cancer, or anyone who has a concern about cancer. Get to know what’s normal for you, and if you have any worries contact the Nurseline 1800 200 700 or drop into a local Daffodil Centre. These services are reliant on donations, so think pink this October and support women facing breast cancer by purchasing a pink product.”

Averil Power, CEO of the Irish Cancer Society added, “The vast majority of enquiries to our Cancer Nurseline and Daffodil Centres are from women who are concerned about breast cancer, or breast cancer patients seeking advice and emotional support during their treatment. As an independent charity we rely heavily on support from the business community and the public to provide these vital services. Thanks to our Pink Partners for their generosity and for joining us in the fight against breast cancer.”

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